Welcome to the second edition of Enterprise Search, a newsletter that addresses the technical obstacles that challenge webmasters, engineers, and marketing managers as they implement search technology on the web. Enterprise Search is created by New Idea Engineering, a company that specializes in making search work in both large and small companies for nearly 10 years.

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In this issue, guest author John Lehman of HighClassify continues his series about taxonomies and categorization, and Mark Bennett of New Idea Engineering writes about how to tweak searches to improve results list rankings.

This month's issue contains two articles:

• Adjusting Search Engine Relevancy
• Building A Taxonomy

What's hot this month ...!?

We're seeing a lot of activity involving the open source full-text search engine Lucene, from the Apache Group. Though not as mature a product as some of the well established corporate offerings, it seems to be stirring up quite a buzz. We'll be talking about that in future issues. In the meantime, if you're a real Java-Head, you might check it out now for yourself at http://jakarta.apache.org/lucene/docs/index.html. Warning: *some assembly* required!

Adding context sensitive ads is a hot topic. Read the article on the Business 2.0 website at http://www.business2.com/articles/mag/0,1640,49475,00.html Even if you don't run ads on your site, running context sentitive messages makes senss to promote drivers, support tips, or marketing promotions. New Idea Engineering can help you add all these capabilities to your own web search, see http://ideaeng.com/optimize/

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