Optimize Your Site's Search Engine!
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Keyword-based result list tuning and detailed search activity tracking can dramatically
improve site navigation, promote targeted products and services, and reduce support costs.
The Search Tuning and Reporting Toolkit from New Idea Engineering gives you these
business intelligence tools for Internet, Intranet, and corporate portal sites.
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Search Tuning:
Add Keyword-Based Content to your Search Results
When customers or employees search your site, they get results that are not always relevant. But you probably know exactly
which page they should go to for any given search.
If you sell products, promote a particular item
when visitors search for specific terms.
On your Intranet site, feature the correct answers to
common Human Resources questions.
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Add Webmaster Suggestions
Feature specific pages or products in a distinctive manner at the top of
your search results.
You have complete control over colors, fonts, and graphic elements
in the Webmaster Suggests box.
You can also automatically redirect visitors to particular pages on your site.
For example, if somebody searches for "support", you can
immediately send them to the Tech Support page. (not shown)
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![When somebody searches for "terminal procedures", AOPA suggests the definative page [click for larger image]](../images/optimize/wms_term_proc_thumbnail.gif)
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Add Alternate Terms
When visitors search for one thing, there are often related
subjects that would also be helpful.
Technical Support searches can suggest related
Knowledge Base articles.
Product searches can suggest accessories or related products.
You can even correct common spelling mistakes that visitors
make.
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Search Tuning Alternate Terms Lets You Add
- Related Products
- Related Terms
- "See Also" links
- Alternate spellings
and
"Did you mean..."
suggestions.
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Sponsored Text and
Graphic Advertisements
Keyword-based ads get a much higher click-through rate;
easily tailor your ads to what your visitors are searching for.
Increase your revenue with precision links!
Ad exposure and click-through statistics are completely integrated into NIE's Search Tracking reporting system.
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Types of Sponsored Links That Can Be Added
- Right-column sponsored links and text ads
- Traditional banner ads
- Featured Vendors
- Amazon-style affiliate links
- Customize with your own XML and XSLT
- Java-API to interface with existing Ad/Link services
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Search Tracking Reports:
Spot TRENDS and PROBLEMS
Adding commercial quality enterprise search to your site is a substantial investment.
Yet few companies bother to harvest the valuable information that could be available
to them if they had a tool to report and analyze how visitors are using
their web site or Intranet portal.
With Search Tracking, you'll see exactly what visitors are searching for, what they are finding,
and what they cannot find.
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Importance of Search-Based Reporting
Traditional "click-tracking"
products do not provide site-search statistics,
which means you must guess what visitors
were looking for.
Search Tracking shows you
exactly what they typed in, and
whether they actually found anything or not!
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![This report shows the most popular searches for the last 30 days. [Click for larger view]](../images/optimize/report_popular_full.gif)
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Search Tracking Reports
Search Tracking offers a number of different reports that
provide valuable information for key departments throughout
your organization:
- View search Trend Reports
- Most popular searches and visitors
- Searches that produced no results
- Pages that were viewed after each search
- Monitor search engine performance
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Turn Discoveries Into Actions
Turn these discoveries into actions, by either adding
new items to your web site, or by using the search tuning engine
to specifically highlight certain pages!
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Works with all the leading
Site-Search Engines, including:
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Enterprise and Hosted versions available.
For More Information:
For more information please call us at:
(408) 446 - 3460
or email us at:
sales@ideaeng.com
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![This report shows the most popular searches for the last 30 days. [Click for larger view]](../images/optimize/report_popular_large_click.gif)
